Established home-grown brand, Barakat restages with a fresh new look

After 44 successful years, Barakat Group introduces a fresh look and feel

Barakat Group, one of the leading suppliers of a diverse spectrum of fresh produce, embarks on its most ambitious restage campaign in line with the rapidly changing consumer trends of health and nutrition

After 44 successful years, Barakat Group introduces a fresh look and feel to appeal to a wider demographic of customers who are attuned to the importance of health and nutrition in their daily lives

Recent studies have shown that the Middle East and Africa fruit and vegetable juice market is projected to register a CAGR of 6.24% during the forecast period, 2020-2025. Although current average per capita consumption of fruit and vegetable juices in the Middle East & Africa region is comparatively lower than that of the developed regions it is increasing at a quick pace. The entire GCC fruits and vegetable market is expected to register a CAGR of 8.6% during the same forecast

Founded in 1976, the redesign positions the Barakat Group as a brand with a core asset for fresh produce to supply the growing consumer demand and awareness of the sector. The design update incorporates a tagline ‘We serve the best of fresh’, which is crucial to the brands heritage and gold standard reputation
As part of the brand redesign, it will continue to strengthen its ecommerce platform which was unveiled in 2018. This includes partnerships with online marketplace such as facilitating Barakat to broaden its consumer base by bringing together freshness and convenience
The brand identity update and ecommerce expansion initiatives are spearheaded by Mr. Rashid Mohammed Alabbar, who understands the importance of digital transformation and adapting to younger demographics for brand longevity and growth
Mr. Rashid Mohamed Alabbar, Board Member at Barakat said, “We are excited to unveil the first refresh of the Barakat brand for almost two decades. It is through extensive market research that we have seen the growing need for established home-grown brands to appeal to new demographics of consumers. With a promising outlook, as well as big plans to continue to grow through e-commerce and explore exciting sustainable partnerships and practices, we are confident in this new direction for the Barakat brand.”
In addition to the restage, Barakat Group is implementing long-term strategies, such as forming agreements and partnerships to adopt sustainable & environmentally responsible practices for the group. The group has set benchmarks on quality standards with certifications like ISO9001, ISO22000, FSSC 22000 and Halal

This refresh marks an exciting new chapter in the future of the homegrown UAE brand that is set to support digital growth, enhance consumer reach, and support the planet sustainably

Barakat is a leading supplier of a diverse spectrum of fresh produce to five-star establishments, Class A retailers and major airline catering companies in the UAE. With state-of-the-art refrigerated facilities spread across UAE, 350 refrigerated vehicles, and passionate employees obsessed with quality, Barakat’s reach has grown beyond UAE to premium establishments in Saudi Arabia, Oman, Kuwait, Maldives, and the Far East. Established in 1976, Barakat has decades of experience in sustaining the vibrant international sourcing network for fruits and vegetables of the highest quality standards from the best farms all around the world, the company strives to be the most trusted source for fresh & healthy food in UAE

Barakat’s products are available across all top hypermarket & supermarkets – Carrefour, Spinneys, Lulu, Aswaaq, Choitrams, G’eant, Franprix, Union cooperative, Abu Dhabi co-operative, Souq planet, Grandiose, Almaya, West Zone, Swiss Mart, Earth Supermarkets and petrol station stores across ENOC, Emarat, Eppco, ADNOC as well as on noon Daily, apart from brand’s own fresh eCommerce platform and the Barakat app The brand also has retail store footprint in Sharjah’s Souq Al Jubail, Fresh Fruits & Vegetables Market at Al Aweer (Shop 27A) and Abu Dhabi



Barakat Media Contact: